SANTA ANA, CALIF. — Mastering everything from baguettes and sourdough loaves to burger buns, ciabatta and rolls, Bread Artisan Bakery in Santa Ana, Calif., has become a major player in the bread category in Southern California. Today, the bakery makes bread products for more than 300 top restaurants, shops and hotels in the area.

Former advertising executive Jonnie LoFranco had never dreamed of getting into the bakery business. However, following a divorce and the passing of her father, the single mom of two took over her dad’s small bread bakery. Not only did she keep the business running, but has made it flourish in ways previously unimaginable.

According to bakery exhibition, Bread Artisan Bakery’s secret weapon is a master baker from Brittany, France, who has been baking bread for more than 40 years. Yannick Guegan is a soft-spoken gentleman with a thick French accent who makes real deal, hearth-baked, French-baked artisanal bread. Guegan found his true calling back in 1984, attending an after-school apprenticeship at a small bakery in Milizac, France. He dedicated 10 years to learning every aspect of the bread business, from the art of the kitchen to challenges of wholesale and retail. By 1994, he was ready to bring these skills to Southern California.

Guegan works seven days a week at the bakery (his choice), and on the weekends, comes in to make pastries such as croissants and tarts for the local farmers markets.

“Finding him enabled me to take things to the next level, in terms of being able to achieve that artisanal, old-world, real deal level of bread making,” LoFranco said. “When I met him, we hit the ground running. Before that I was making ends meet, but working with Yannick immediately opened up a whole new world for the business, with the kind of bread we wanted to make and it all just clicked. Since then, it’s been go-go-go. With him we finally had really great bread, which is always the key element to getting the business going and everything else just fell into place.”

Not only does Guegan create a high-quality product, but he strives to improve it every day.

“With him leading the way, there’s a constant education happening,” LoFranco said. “It’s always about how we can do things better not about how to do things more efficiently.”

LoFranco and Guegan make an unlikely but incredible bread dream team — she runs the business end while he spends day in and day out doing what he loves most: baking everything from artisan bread to pastries, from pain au chocolat to Kouign Amanns.

The bakery’s signature sourdoughs are its mainstays. Also beloved are the viennoiseries and pastries at its weekend farmers markets. Guegan’s specialty is the Kouign Amanns, and that’s no accident considering he comes from Brittany, the birthplace of the pastry.

Bread Artisan Bakery looks to continue making farmers markets a significant part of its business. Since it doesn’t have a brick-and-mortar retail presence, the bakery uses these markets to connect directly with customers and communicate its passion to them and with them.

LoFranco believes that the biggest change in the industry since she started is the awareness of artisan bread and good quality ingredients.

“When I first started, we had to educate people and potential customers on what artisan bread was and now, people already know, they are actively seeking high-quality breads,” she said. “To see our breads on the store shelves of very popular specialty grocers today and at more than 300 restaurants, theme parks and resorts, that’s evidence right there of how much has changed in the bread industry.”

Bakery China will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.It is the first choice trade fair to enter China's bakery market.

The 26th Bakery China will be held on May 21-24,2024 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

(source:Baking Business)