The bakery industry is set to become more daring, embracing a wave of international flavors that promise to enliven the palate. Gathering insights from top-tier executives, marketing strategists, and flavor innovators across the industry, the bakery China unveils some flavors predicted to make a splash in 2025:

Tiramisu

Coffee-flavored baked goods have always been a hit, but for sheer indulgence, look no further than the growing trend of tiramisu-inspired creations, ranging from brownies to cupcakes, which are sure to delight consumers.

Pistachio

Pistachio is making a significant impact. Expect to see it paired with fruits like raspberry, offering not only a delightful taste but also a visually striking color contrast.

S'mores

Nostalgic flavors such as birthday cake, s'mores, and cookie dough will continue to charm consumers. These flavors evoke childhood memories or borrowed memories from other cultures, providing comfort and a sense of familiarity.

Matcha

Matcha will be ubiquitous, flavoring a variety of baked goods from Chocolate croissant to Swiss rolls, offering a unique and refreshing taste that is gaining popularity.

Cardamom

There's a rising tide of traditional Scandinavian flavors and sweet bakery products in cafe offerings. This includes classic flavors like cinnamon, and cardamom might be the next to watch.

Florals

Botanical and floral flavors are associated with calmness and well-being, leading to an increase in unusual floral and fruit pairings as manufacturers aim to meet consumer demand for feel-good foods that they believe will enhance their health.

Caramel

Caramel is evolving to new heights with flavors like caramelized apple, Milk caramel, or smoky caramel, often paired with contrasting flavors such as miso.

Sour Citrus

There's a growing interest in contrasting tastes, such as the combination of sour (from cherries and grapefruit) with sweet, adding complexity to bakery items.

Flavors in Action

Some bakers have already taken the lead, introducing innovative flavors crafted with unique ingenuity.

Tiramisu Danish

Asda has merged the trendy yet retro flavor of tiramisu with the convenient on-the-go format of a Danish pastry. It features coffee and mascarpone fillings, topped with a glaze, and finished in-store with fat-reduced cocoa powder to mimic the final touch of the traditional Italian dessert.

Brown Sugar & Salted Caramel Cake

M&S has crafted a cake rich in golden flavors as part of its artisan bakery-inspired range. It boasts a brown sugar sponge enriched with dates, topped and filled with salted caramel sauce and caramelized sugar, complemented by a salty-sweet miso buttercream.

Pistachio Tiramisu

Waitrose's offering in its premium No.1 range, the Pistachio Tiramisu, features light Savoiardi sponge fingers soaked in Arabica coffee, covered with a rich pistachio mousse made with velvety mascarpone and free-range eggs, all topped with pistachio nibs.

Yuzu & Lemon Doughnut

Japanese restaurant Yo! has collaborated with The Compleat Food Group to introduce new dessert options, including a Yuzu & Lemon Doughnut. This treat is filled with yuzu and lemon, served with a caramel sauce for a sweet yet zesty experience.

These trends showcase the bakery industry's innovative approach to engaging consumers with new flavors and creative product offerings. As these innovative flavor combinations hit the shelves, they signal a new era in the bakery industry, where tradition meets modernity, and taste buds are treated to a journey around the world without leaving the local bakery.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: British Baker）