Sustainability is a pivotal issue for the bakery industry, with companies addressing emission reduction and preparing for legislation such as mandatory food waste collection.

Firms are undertaking comprehensive initiatives to minimize emissions, leading to a thorough examination of the supply chain. The notion of "food miles" is gaining prominence as consumers increasingly prefer locally and seasonally sourced products, which also offers marketing advantages and cost reductions due to lower transportation needs.

Balancing sustainability with profitability poses a challenge. While a segment of customers values sustainable practices, the majority may not be willing to pay a premium for them, creating a delicate balance for businesses. Research indicates that only a fifth of consumers regularly shop at stores that prioritize environmental friendliness, and a similar percentage purchase from brands with sustainable practices. Certifications like Fairtrade/Rainforest Alliance are influential, with 42% of consumers more likely to purchase items with such labels.

The complexity of supply chains makes it difficult for consumers to fully grasp sustainability efforts. To address this, the industry is focusing on recyclable packaging and reducing plastic use where possible. Major retailers have switched to recyclable paper for certain products, significantly cutting plastic waste. Collaborations between suppliers and waste management firms are diverting substantial amounts of baking paper from landfills, highlighting the industry's commitment to sustainability and innovation in reducing environmental impact.

Despite the challenges, the bakery industry is actively seeking ways to balance economic interests with environmental responsibilities to achieve long-term sustainable development. This includes a focus on sustainable sourcing, reducing food miles, and minimizing packaging waste. The baking exhibition pointed out that the industry's efforts to meet consumer expectations while maintaining profitability are evident in the various initiatives and collaborations that are taking place. By prioritizing sustainability, bakeries are not only meeting the demands of environmentally conscious consumers but are also contributing to a more sustainable future for the industry as a whole.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: British Baker）