In recent years, Neo-Chinese Style Baking has rapidly risen as a new trend in the baking industry, offering a unique charm. This type of pastry integrates traditional Chinese baking techniques with modern Western elements, not only meeting consumers' pursuit of novel flavors but also catering to the growing concern for healthy diets.

After the initial wave of capital enthusiasm, the Neo-Chinese Style Baking industry has entered a new phase of rational growth. Faced with market changes, brands are seeking transformation and innovation.

Firstly, health and innovation have become new trends. With consumers increasingly demanding low-sugar, low-fat, and high-fiber pastries, Neo-Chinese Style Baking brands have started to reduce sugar and oil content, adding healthy elements such as grains and nuts to meet market demands.

Secondly, taste diversification and regional taste segmentation have become new focal points of brand competition. Brands launch products with regional characteristics based on consumer taste preferences, such as Shanghai-style scallion oil mooncakes and Suzhou-style pastries, enhancing consumer stickiness through regional strategies.

Thirdly, the integration of China-chic culture becomes a highlight. Many brands have combined with China-chic culture to launch products with traditional characteristics and modern aesthetics, such as LUXIHE's walnut cookie and mooncakes with China-chick packaging of BAO’S PASTRY. These products not only reshape classic flavors but also attract a new generation of consumers.

Lastly, innovative strategic layout has become a new direction for brand development. Through digital management and supply chain optimization, many Neo-Chinese Style Baking brands have achieved increased production efficiency and product quality, laying a foundation for long-term brand development.

Although the situation of the capital market is changing, the segmented market of the Neo-Chinese Style Baking industry is still full of opportunities. It is expected that by 2029, the retail market scale of China's baked food will break through 850 billion yuan. The baking exhibition points out that brands that focus on innovation and accurately position consumer needs will have the opportunity to stand out in the competition.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: Eliza’s Bakery）