In the fast-paced modern world, ready-baked goods are gaining popularity due to their convenience and longer shelf life. According to thebaking exhibition，ready-baked refers to bakery products that are partially or fully processed in factories, then frozen for storage and transportation, with a shelf life of up to 6 to 9 months.

Huge Market Potential

Currently, the penetration rate of ready-baked goods in China is less than 10%, significantly lower than the 40% and 50% in the United States and Japan, respectively. However, with the spread of the concept of pre-prepared meals and consumers' pursuit of convenience and healthy diets, it is expected that China's ready-baked market will grow rapidly, potentially reaching a scale of hundreds of billions. The B2B market currently dominates, while the consumer market is growing rapidly, indicating a strong demand for such products.

Clear Advantages

The advantages of ready-baked goods lie in their broad application scenarios and cost control. New retail, coffee shops, tea shops, and other emerging channels provide new space for the development of ready-baked goods. These products, through large-scale production and cold chain distribution, effectively reduce costs while avoiding waste, meeting the needs of supermarkets for affordable sales.

Consumer Demand

Consumer demand for ready-baked goods mainly focuses on saving time, affordability, convenient storage, and ease of preparation. They have a deep understanding of ready-baked goods and purchase them frequently, showing a strong demand for such products.

Strategies for Bakery Companies

Faced with this trend, bakery companies need to focus on product quality and authenticity, reduce homogenization, increase product diversity, and jointly plan development. Consumers look forward to improvements in the variety, taste, authenticity of taste, cost-effectiveness, and quality stability of ready-baked products. Companies should segment the market, clarify target markets, and launch products that meet the needs of specific consumer groups, while continuously developing new products to drive industry development.

The rise of ready-baked goods is not only a reflection of market trends but also a result of consumers' dual pursuit of convenience and quality. With continuous technological progress and increasingly diverse consumer demands, ready-baked goods are expected to become a new growth point in the bakery industry, bringing more convenience and delicious choices to modern life.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: Bakery Food Alliance.）