Explore the top bakery trends for 2025 with Taste Tomorrow’s insights — essential for every bakery expert. By leveraging global in-depth consumer research and advanced semantic AI technology, Taste Tomorrow monitors online searches and conversations about bread, pastries, cakes, and chocolate products in seven different languages and across over 50 markets. Combined with insights from the industry's largest global consumer survey, it provides a comprehensive global perspective on the current and future state of the food industry. Here's an overview of the top trends for 2025:

Gut Health

The popular 2024 Netflix documentary 'Hack Your Health' and the TikTok videos of gut health influencers like The Stomach Doc have heightened consumer awareness of the link between diet and gut health. This has led to a surge in demand for high-fiber and probiotic-rich bakery products, with China and Portuguese-speaking countries expecting an 8% to 9% growth in this trend by 2025. Bakeries that offer whole grain, fiber-rich, and even sourdough-enriched breads are well-positioned to capitalize on this trend. Helping consumers to understand the benefits of prebiotics, probiotics, and postbiotics can differentiate a brand and build trust.

Local Authenticity

Consumers are increasingly valuing locally-sourced ingredients, which are perceived as fresher, healthier, and more delicious. This trend is expected to spike in Chinese (+40%), English (+32%), and German-speaking regions (+27%) by 2025, with steady growth in Spanish and Portuguese-speaking areas. Bakeries like Australia's Miller + Baker, which uses freshly milled flour and sources grains from local farmers, are leading this charge. This trend extends to embracing local flavors and formats with cultural significance. From traditional Chinese mooncakes to German pretzels, consumers are increasingly drawn to baked goods that reflect their cultural heritage and local culinary traditions, adding a layer of authenticity and emotional connection.

Sourdough

The sourdough trend, celebrated for its health benefits and distinctive taste, continues to be the fastest-growing trend in the bakery industry. Interest is particularly growing in English (+7%), Chinese (+14%), and French (+40%)-speaking markets. Bakeries are advised to ride the sourdough wave by experimenting with fermented dough in non-traditional applications or combining it with other healthy ingredients. The sensory appeal of sourdough and its distinctive flavor and texture can premiumize any application, as exemplified by the Hong Kong-based Alive Bakery who offers a sourdough cinnamon roll, fig & walnut sourdough loaf and even red date sourdough scones.

Classics Continued

Classic bakery favorites continue to delight consumers and are forecasted to see substantial growth in 2025. The conversation surrounding bakery classics is expected to increase by 17% to 31% in 2025, with a particular emphasis on French, Chinese, English, German, and Portuguese-speaking markets. High-quality bakeries, like those in New York, continue to see enthusiasm for classics like croissants, indicating a strong market for traditional baked goods. These baked goods offer comfort and an accessible form of luxury. Emphasizing the authenticity and craftsmanship of classic recipes, along with using premium ingredients, will enhance the appeal of these products to consumers.

According to the baking exhibition, these trends highlight the evolving landscape of the bakery industry, where health, locality, innovation, and tradition are converging to meet the diverse preferences of consumers in 2025. The market potential is vast, with the Chinese baked goods market alone expected to reach 859.56 billion yuan by 2029, indicating a continuous growth trend.

Bakery China 2025will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: Taste Tomorrow ）