The baking brand exhibition points out that with the improvement of living standards and the pursuit of health, consumers have more diverse demands for baked goods, and those that are both healthy and interesting are more likely to win the favor of consumers.

Data from iiMedia Research shows that when purchasing baked goods, consumers mainly focus on three factors: taste, freshness, and nutrition, accounting for 44.3%, 43.2%, and 39.6% respectively. Analysts at iiMedia Research believe that in the fast-paced modern life, high-quality taste and healthy ingredients are key to attracting and retaining customers. In this context, bakery enterprises should balance taste and health by introducing low-sugar, low-fat, high-fiber, and other healthy baked products to cater to consumers' pursuit of healthy baked goods.

iiMedia Ranking has recently released the "Top 10 Bakery Chain Brands in China for 2024," and the brands that made it to the top 10 are Milan, Holiland, Bliss Cake, 85°C, GANSO, WILLNICE, KWONG LONG, Andrews, DADDY SWEETY, and Bai Xiang Lin.

Currently, baked goods are showing a trend of health and fun. As health consciousness strengthens and consumer upgrading continues, people's health standards for baked goods are also increasing, and they are paying more attention to food ingredients. Healthy, low-fat, and fun baked goods are more popular with consumers. To adapt to new consumer trends, various bakery brands are competing to launch products made with healthy ingredients to meet consumer needs. For example, European bread, pastries with low sugar, low fat and high fiber, and bagels, which have become popular overseas, are emerging as trend categories in Tmall.

In terms of baking technology, frozen baking is more efficient than traditional baking methods, effectively reducing costs and facilitating the industrial development of baked goods. Automated and intelligent production equipment have increased the production efficiency of frozen baked products, and their standardized production processes are also more conducive to ensuring food safety and quality, which is highly favored by B2B customers. The frozen baked goods field has great potential and will become a Blue Ocean Market in China's bakery industry.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: iiMedia Research）