As the Z generation becomes the main consumer force, baked products are swiftly becoming the "attention grabber" for attracting young consumers. The baking industry is experiencing a shift from annual to monthly, or even shorter product cycles, with a constant stream of innovation. The baking exhibition will explore how frozen baking technology is propelling the development of the baking industry and analyze the opportunities and challenges in the global and Chinese markets.

The Revolution of Frozen Baking Technology

Frozen baking technology is opening a new chapter in the baking industry and is crucial for the development of the baking market. It not only brings convenience to production but also allows for the adjustment of product varieties on shelves according to different consumer demands, while reducing waste concerning food, especially in food production.

Global Baking Market Outlook

By 2027, the global baking market is expected to exceed 400 billion yuan, with a compound annual growth rate of 5% to 6%. The global frozen baking market is mainly led by European and American countries, which have a large market capacity. However, China's frozen bakery market has relatively low coverage but huge growth potential with a growth rate of 26%.

European Market: The European market has been leading the world in frozen bakery technology, and the retail sector has been growing very fast with a high market share. The rapid growth of the retail sector is driving the demand for instant bakery technology.

American Market: In the United States, in addition to the modern retail sector, the catering industry, especially the fast-food sector, is growing rapidly and holds a significant market share. Frozen baking technology is perfectly suited to meet the market demand in the US market for fast-paced food service.

Opportunities and Challenges for Frozen Baking in China

Compared to Europe and America, China still has a gap in the penetration rate of frozen baking technology. 70%-80% of retail stores in first- and second-tier cities have already adopted frozen baking technology. For consumers, the price remains very attractive. The future growth rate of China's frozen baking market is very promising.

The technical challenges faced by the frozen baking market run through the entire production process, including material selection, product formulation and production, freezing methods, storage, and potential factors affecting transportation. With the application of reasonable formulas, good processes, and technical support, these issues can be perfectly resolved.

The baking industry stands at the crossroads of old and new, and the application of frozen baking technology will bring revolutionary changes to the industry. As the organizers of the baking exhibition, we look forward to exploring the latest developments in this field with you and jointly promoting innovation and progress in the industry.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: FoodTalks）