Cookies are made from primary ingredients such as wheat flour, sugar, syrup, fats, and dairy products, with the addition of leavening agents and other auxiliary materials. They are processed through a cold powder mixing technique and shaped using methods like extrusion, wire cutting, or roller imprinting before being baked into biscuits with a high fat content, featuring three-dimensional patterns or regular ripples on the surface.

Data from iiMedia Research shows that in 2024, among Chinese consumers' perceptions of the shortcomings of cookie products, 39.10% of consumers would choose "high prices," 35.93% would choose "fragility," 34.10% would choose "single flavor," 31.06% would choose "unhealthy," and 30.21% would choose "single product."

Currently, cookie products are facing the issue of high consumer prices, which causes some consumers to hesitate. At the same time, the fragility of cookies and the monotony of their flavors also affect their sales and consumers' eating experiences, making it difficult to meet the growing diverse needs of consumers. More importantly, the high sugar and fat content in cookie products have also raised concerns among consumers about their health.

In response to the changing demands of consumers and the increasing awareness of health, thebaking expopoints out that baked goods companies need to not only work on flavors and launch healthy products with low sugar, low fat, and high fiber, but also diversify in packaging design and sales channels to provide consumers with safer, healthier, and more delicious food choices.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: iiMedia Research）