As 2024 draws to a close, the baking industry has witnessed intense competition, with several brands falling and others finding new growth opportunities amidst market upheaval. Against this background, how can baking brands capture growth opportunities and plan for their development in 2025?

Rise of Supermarket Baking

In the past two years, supermarket baking has been on the rise, with retailers like RT-Mart, Sam's Club, Freshippo, IKEA, OLE, and Little Elephant Supermarket continuously launching new baked goods. In June of this year, RT-Mart announced the return of 15 classic baked goods; Freshippo has continued to introduce new baked products, such as egg cream rolls, alkaline water bread, garlic baguettes, and red bean mochi cream cakes; Compared to some specialty bakeries where single products are priced over 20 yuan, the biggest highlight of supermarket baking is its cost-effectiveness.

Gourmet Bread Trend

"Gourmet bread," which incorporates cooking into bread, is a current baking product trend worth noting. Since the beginning of this year, cities like Shanghai, Nanjing, and Tianjin have successively opened their first gourmet bread stores, triggering a wave of queues.

Pet Baking Market

In recent years, the pet economy has been booming, and some bakeries have targeted the business opportunities in pet baking. For example, on February 20th of this year, the well-known domestic baking brand Holiland announced the launch of a new pet baking brand "Holiland Pet," and officially launched a series of pet cakes online.

Bread Festival

In recent years, a craze for "bread festivals" and "bread markets" has swept across the country. According to the baking expo, this year has seen dozens of bread festival events, including Changsha Bread Festival, Zhuhai Bread Festival, Chengdu Bread Festival, Guangzhou Bread Festival, and Guiyang Bread Festival, with organizers mostly being popular shopping malls in the respective cities, and exhibitors being baking brand managers, consumers, and entrepreneurs.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: CNR）