As 2024 comes to an end, the baking industry is set for a busy finish with lots of marketing opportunities. By making the most of the season and big holidays, bakeries can easily draw in more customers. Here are the important marketing moments in the coming months to help your bakery wrap up the year strong.

December 12th

If the sale in November 11th went well, then Double Twelve is a great opportunity to continue the success. It can also build momentum for the upcoming festivals, promoting limited-time products combined with the solar terms and festivals, using the slogan "the last major event of the year" and strategies like customer attraction, discounts, bulk deals, and coupon to boost product sales.

Christmas & New Year

These two festivals can be considered a carnival for bakeries. Starting with a Christmas gift guide, stores can implement scenario marketing to promote essential holiday gifts. Combine the afterglow of Double Twelve and set up discounts, limited-time offers, and interactive scenarios such as lotteries and giveaways to attract customers to shop and continue to repurchase during the holiday season.

Seizing the Final Opportunity: Winter New Product Highlights

Limited-edition Flavors: During the holiday season, creative limited-edition flavors are more attractive than individual creative bestsellers. Some bread brands cater to major holidays through limited packaging and flavors, providing consumers with topics of conversation and attracting consumption.

Food Styling: Data shows that 83% of consumers prioritize flavor, while 53% choose color, and 54% choose texture. When creating food styling, focus on color matching and texture contrast.

"Baking+" Products: Holidays are a great opportunity because they come with natural attention and conversation. Shops that have the resources can think about innovating their main products, but also try different approaches like tea drinks, healthy meals, education, and new retailing to make a "baking +" combination that stands out.

End-of-Year Strategy Suggestions

Value for Money: In an economic downturn, customers will subconsciously calculate the cost when purchasing baked goods, considering whether the expense is necessary, according to thebaking exhibition. Therefore, in addition to product innovation, it's important to offer attractive prices and create an atmospheric shopping environment.

Online Marketing: Social media plays a crucial role in shaping consumers' perceptions and expectations of baked goods. Brands can use social media to showcase products, interact with customers, and understand their preferences, which can positively impact brand awareness, recognition, and influence.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: CNR）