In recent years, the home-based baking industry has emerged as a strong contender, carving out its own niche in the baking market with its unique business model and product characteristics, even threatening to outpace traditional chain bakeries.

Often originating from the bakers' personal hobbies, home-based baking places an extremely high emphasis on product quality. From the selection of raw materials to every step of the production process, perfection is strived for, ensuring that each baked good achieves the best possible taste and quality. Since the baker sells directly to the customer, the ingredients and materials are completely transparent, a model that makes customers feel very reassured. Moreover, home-based baking can tailor-make various baked goods according to customers' personalized needs, whether it's the flavor, shape, or decorative style, all can be customized to meet the special requirements of the customers. This personalized service is something traditional chain bakeries find hard to provide, and it's also one of the key factors that attract customers to home-based baking.

The order volume for home-based baking is relatively small, which means the cost of trial and error is low, allowing bakers to boldly experiment with new baking techniques and creativity, constantly introducing innovative products. At the same time, home-based baking can also keep up with market trends, incorporating popular internet elements, trending culture, and more into product design, maintaining the fashionability and appeal of the products. However, market competition is equally fierce. In addition to the impact from traditional chain bakeries, more and more home-based baking brands are emerging. Home-based baking needs to continuously enhance its brand influence and market competitiveness, attracting and retaining customers by strengthening brand building, improving product quality, and service levels. Furthermore, since home-based baking mainly relies on manual production, the production efficiency is relatively low, making it difficult to meet the demands of large-scale orders. To address this issue, home-based baking can appropriately introduce some small-scale automated equipment to increase production efficiency while ensuring the quality and characteristics of the products.

According to the bakery China, food safety, however, is an issue that home-based baking must take seriously. Due to the smaller production scale, food safety regulation is relatively challenging. Home-based baking needs to strictly adhere to food safety regulations, establish and improve food safety management systems, ensuring that every link from raw material procurement to finished product sales complies with food safety standards.

Despite numerous challenges, home-based baking has broad profit prospects in the current market environment. With the improvement of people's living standards and the transformation of consumption concepts, the demand for baked goods is growing day by day, not only pursuing deliciousness but also focusing on quality and personalization. Home-based baking, with its exquisite products and considerate services, perfectly meets the needs of this part of the consumer base, and the market potential is enormous. At the same time, the cost control for home-based baking is relatively easy, with the main costs concentrated on raw material procurement and manual production. Since the order volume is relatively small, refined management can be achieved, effectively reducing waste and improving cost efficiency. In addition, the products of home-based baking are mostly handmade, with high added value, and the pricing is relatively high. Through word-of-mouth promotion and social media marketing, a group of loyal customers can be attracted, forming a stable customer base, thereby increasing profit margins.

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Bakery China 2025, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2025 is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China's bakery market.

（source: OMICK）