In today's fiercely competitive baking industry, companies aiming for rapid growth must adopt a multifaceted approach to optimize their strategies. Baking expo provides some key insights to help baking businesses break through and achieve sustainable success in 2025.

Product innovation is the lifeblood of any successful enterprise. Start by developing health-focused products that cater to the growing consumer demand for wellness. Low-sugar, low-fat, and high-protein baked goods can appeal to health-conscious customers. Additionally, create functional foods that offer specific benefits, such as sleep-promoting bread with lavender and melatonin, beauty-enhancing pastries rich in vitamin E and collagen, or weight management buns with high fiber and low calories. To capture the attention of young consumers, experiment with trendy flavors like milk tea-infused cakes and peach cheese buns. Break away from traditional shapes and design whimsical products, such as animal-shaped cookies, anime character cakes, or DIY baking kits that provide an interactive experience.

Adapting to market changes is crucial. Regularly update your product lineup to keep pace with evolving consumer tastes and preferences. Introduce seasonal offerings like refreshing ice cream cakes in summer or warm mulled wine-flavored bread in winter. Build a diverse product portfolio that covers everyday snacks, holiday gifts, breakfast bread, and afternoon tea treats to cater to various consumption scenarios and consumer needs. Streamline your production and supply chain for efficiency.

Understanding your target market and consumer needs is vital. Focus on young consumers, particularly the younger generation and young women, who value fashion, individuality, and quality. They are more likely to purchase products that are not only delicious but also creative and enjoyable. For female consumers, emphasize the delicacy of taste, the elegance of appearance, and the attractiveness of packaging. Offer products in small, convenient packaging with low calories and sugar content, as well as those with beauty benefits.

When it comes to marketing strategies and brand building, an omnichannel approach is essential. Leverage online platforms like social media and e-commerce websites to reach a wider audience. Collaborate with influencers and food bloggers to create engaging content, such as product reviews and cooking tutorials, that attract followers and encourage interaction. Establish an official flagship store on popular e-commerce platforms like Taobao and JD.com to participate in platform events and increase product visibility. For offline channels, enhance your store layout and customer service to provide a comfortable shopping experience. Strengthen partnerships with supermarkets, convenience stores, and restaurants to expand your market presence.

In conclusion, baking enterprises must consider and optimize various aspects, including product innovation, production models, market positioning, and marketing strategies, to rise rapidly. By continuously learning, improving skills, and staying attuned to consumer demands and market trends, businesses can gain a competitive edge and achieve sustainable growth.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific‘s leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.

The 27th Bakery China would be held on May 19-22, 2025 at National Exhibition and Convention Center (NECC), Shanghai, covering 330,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

（source: Pioneer Advanced Baking Technology Team）