Enamel basins are staging a comeback this winter. Paired with a freshly baked strawberry cake and adorned with plump, fresh strawberries, this retro basin has become a consumer favorite. Merchants from all over have followed suit, offering a variety of sizes ranging from 4 to 8 inches, with prices from 60 to 150 yuan, catering to different consumer needs.

The popularity of the enamel basin is closely linked to nostalgic emotions. The red floral patterns and simple durability of the enamel basin evoke the childhood memories of those born in the 1980s, 1990s, and 2000s. Consumers buy it not only for the taste of strawberries but also to recapture the sentiment associated with the childhood enamel basin. One netizen remarked, "When I was a child, my mother used an enamel basin to render lard. Now, I buy an enamel basin strawberry cake; it's a legacy of the times." In contrast with the fashionable strawberry cake, it satisfies consumers' needs for "emotional resonance" and "visual impact," driving market prosperity.

The combination of "nostalgic elements + seasonal specialties" blends tradition with modernity, satisfying both culinary desires and emotional resonance. The enamel basin is both practical and sentimental, and when paired with the delicious strawberry cake, it is appealing from both visual and taste perspectives. Its "super capacity" attribute has also been explored, giving rise to creative culinary trends. On platforms like TikTok, the topic of "grandpa's enamel basin cake" remains popular, while "enamel basin mixed rice" and "winter ice cream in an enamel basin" have become trending topics, representing new consumer trends.

The craze for the enamel basin strawberry cake has sparked a retro trend in the baking industry. However, is this trend a new opportunity or a fleeting frenzy? It's worth pondering. Social media helps novel and creative products to go viral. In the age of information overload, innovative products can capture attention and quickly become popular through the internet. The cake's popularity is largely due to online sharing, with beautiful photos and enticing videos turning it from a niche topic into a hot discussion.

Baking exhibition notes that the market is ever-changing, and a sudden craze is hard to sustain. Relying solely on nostalgia and retro charm is not enough to support the long-term development of a product. With new and novel products constantly emerging, consumer attention is increasingly fragmented. Businesses need to innovate and enhance their product's brand competitiveness. The flavor, design, and packaging of the products must be continuously renewed, using genuine ingredients to retain customers.

Is the enamel basin strawberry cake a new opportunity for the baking industry or just a fleeting frenzy? Time will tell. But this trend has shown us the power of combining innovation with nostalgia, and we look forward to more surprises from the baking industry in the future.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific‘s leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.

The 27th Bakery China would be held on May 19-22, 2025 at National Exhibition and Convention Center (NECC), Shanghai, covering 330,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

（source: Global Baking Guide）