As the baking industry flourishes, consumer demands for baked goods are diversifying beyond just taste. There's a growing emphasis on packaging design and materials. Packaging has evolved from merely protecting the food's integrity to becoming a vital component for brand promotion, marketing, and enhancing consumer experience.

Packaging Design

Minimalist Design

Minimalist design features clean lines and simple colors, highlighting the product's essence without unnecessary embellishments. This style aligns with modern consumers' preference for simplicity and purity. For instance, brands like Holiland use a predominantly white and gold color scheme with minimalistic fonts and logos, which enhances brand recognition and conveys a sense of luxury. Lady M opts for sleek, elegant packaging boxes that emphasize the freshness and delicacy of their products, allowing consumers to appreciate the brand's unique charm through simplicity.

Neo-Chinese Style Packaging

Neo-Chinese style packaging incorporates retro elements like handwritten fonts, hand-drawn patterns, and classical decorations to create a nostalgic and artistic atmosphere, adding cultural value to the products. This design appeals not only to consumers who cherish traditional crafts but also showcases the brand's distinctive charm, giving baked goods a strong sense of individuality and recognition. Brands such as MOMO DIM SUMS target the Z generation with their packaging, embracing the national trend and skillfully blending tradition with modernity. This approach revitalizes traditional culture in packaging, offering consumers a unique cultural experience.

Packaging Materials

Eco-friendly Materials

Eco-friendliness is a significant trend in the global packaging industry, and the baking sector is no exception. Materials like paper, bamboo fiber, and starch-based plastics are increasingly replacing traditional plastics, advancing the "green baking" concept. Brands are focusing on using harmless inks and natural coatings to minimize environmental impact.

Functional Materials

In the baked food packaging realm, industry standards are rising, leading to stricter requirements for material. To better preserve food quality, packaging materials are continuously innovated. For example, kraft paper bags and blister packs, known for their stability, moisture resistance, oil resistance, cold tolerance, and freshness preservation, are widely used in vacuum and aseptic packaging. These materials effectively extend the shelf life of products like cakes and bread, which are prone to moisture damage.

Looking ahead, baking brands must deeply understand consumer needs and adapt packaging designs and materials to meet market changes. Besides, the baking packaging exhibition notes that the industry should also strengthen the research and application of eco-friendly materials, reduce production costs, and enhance the competitiveness of environmentally friendly packaging in the market.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific‘s leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.

The 27th Bakery China would be held on May 19-22, 2025 at National Exhibition and Convention Center (NECC), Shanghai, covering 330,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

（source: HaiMing）